Maybe you've noticed, tea is making a major comeback. I mean maybe we shouldn't call it a comeback as the infused drink is till the number 2 consumed beverage in the world behind water. In fact the only country in the world that tea is number 3 is the United States. And this didn't even happen until recently in the late 90's and early 2000's with the rise of brands like Starbucks. But in the U.S. Tea has steadily been making a rise over the past decade with sales increasing almost 5% every year since 2008 and are projected to continue this trend until at least 2025. It may just be a matter of time before tea is back on top.
Just like we saw with coffee, beer, and whiskey; the craft movement in the tea world is beginning to gain steam. Consumers are moving away from generic store bought teas and beginning to search out small batch, craft tea makers. Even though we like to think of America as the land of innovation this has hardly been the case with food and beverage trends. In the 90's the majority of coffee consumption was cheap instant coffee and Americans we initially reluctant to embrace the espresso movement that had already been so popular in Europe and other parts of the world. The same was true with beer, as 99.9% of beer sales in the 90's were flagships such as Budweiser and Coors. Craft beer sales now account for 25% of all beer sold in the U.S.
The fact of the matter is with any food or beverage it's just a matter of time before a customer starts to care more about what goes into what they are consuming from the origin of the ingredients, to the people behind the product. Craft tea makers are now popping up across the country and tea fans are taking notice. We at Revival Tea company are so excited to be part of this craft tea movement honoring the past while innovating for the future of our beloved leaf.
Cheers,
Revival Tea Co.